10x Scale
At Morgan & Morgan, we organically scaled the company over 10x in 10 years by building best-in-class operations, technology, and marketing
The story behind Betterment Capital
Betterment Capital was born from the experiences, successes, and failures of its founding team. Through standardizing operational excellence, implementing and designing market-leading technology, and scaling digital marketing campaigns, our team has generated $5B+ in enterprise value
Our mission
Redefine private equity by partnering with growth-oriented founders interested in taking their business to the next level. We are operators first, investors second. Our purpose is to buy enduring businesses and scale them organically into industry leaders through disciplined operations and marketing
Our vision
Become the most respected operational private equity platform in America known not for how many companies we flip, but for how deeply we transform them. Every company we touch must become 5-10x stronger, more profitable, and more resilient under our ownership
The numbers behind our success
Our operating experience gives us the breadth and depth to transform American services companies
$50M ARR
Built a category-defining Legal Saas platform called Litify, scaling from $0 to $50M ARR and selling a majority stake to Bessemer Venture Partners
40% YOY
Since launching Betterment Capital, our portfolio companies have averaged 40% YOY organic revenue growth
Our values
Operators, Not Tourists
We bring firsthand operating experience and take real ownership alongside founders and teams
Growth Over Gimmicks
We scale businesses through relentless organic growth, not financial engineering
Reinvestment Always Wins
When the choice is between shortcuts or hard work, we always choose hard work
Alongside for the Long Ride
We have no investment time horizon, allowing us to deeply understand our companies and their founders
Execution is Everything
We believe strategy only matters if it gets done, and the only thing worse than a bad plan is a plan that sits on the shelf
Done is Better Than Perfect
Progress beats perfection because real results come from taking action, learning quickly, and moving forward with purpose
